In order to celebrated our 80th anniversary, we created a minisite where the word audience could vote por their favorite city. The most voted city, would be included in the anniversary game. Our mission was to create a succesful campaign who permmit us stay on the board game.
We made the main character Mr. Monopoly, interact in different places of Perú.
We adapted the global campaign “Here & Now” on Facebook and Twitter.
We created and spread video capsules that invited the audience to interact.
In a short time, our audience started to share our content.
Furthermore, this was acompanied by flashy pictures of Mr. Monopoly walking by Lima, sharing with locals and inviting them to vote for Lima using the hashtag #LimaEnElTablero