01
Challenge
The mexican chain of convenience stores OXXO needed a brand identity change to fit in the peruvian community.
02
Solution
We created a strategy to differentiate us from competitors, reinventing the brand identity to enhance its place in the national market. We helped the brand getting closer and connecting with the target community
Thematic displays
Social media display
03
Tendencias
We took advantage of trends in platforms such as TikTok in order to create content and provide Oxxo with more media presence. Additionally, we generated playful digital actions that strengthen the link between Oxxo and the community
TikToks
Landing page
